Welcome! I’m Vipul, a seasoned Creative Director and Marketer with a rich tapestry of experiences that blend creativity with strategic precision. My career spans over a decade in the dynamic fields of content creation, social media strategy, digital storytelling, and influencer management, making me a versatile asset capable of elevating brands in both direct-to-consumer and business-to-business segments.

My professional journey ignited at the intersection of passion and education with a postgraduate degree in Radio Journalism. Here, I mastered the art of engaging narratives, a skill I’ve leveraged across various roles. From spending eight transformative years at a leading advertising agency to innovative in-house roles at companies like DishTV and YOVO, my career has been a journey of continual growth and impact. At YOVO, an interactive short video app, I spearheaded content strategies that significantly boosted user acquisition and retention. My stint with Big Muscles Nutrition honed my abilities in influencer marketing and social media, enhancing brand credibility within the health and fitness sector.

Currently, I lead the marketing efforts at Frozen Bottle in Bengaluru, where my strategic vision and creative leadership have successfully launched campaigns that not only skyrocketed sales but also solidified Frozen Bottle’s reputation as a top franchise model in India. My broad expertise also covers above-the-line (ATL) and below-the-line (BTL) advertising, digital campaigns, and influencer marketing, having crafted compelling content and strategies for high-profile clients across various industries.

Over the years, I’ve had the privilege of working with respected companies and brands including Vishakha Communication, Purple Focus, and Abstraction Advertising, as well as creating influential campaigns for clients such as Top N Town Ice Cream, Cream Bell, and Eicher, among others. My skill set is expansive, covering everything from social media management and analytics to SEO and content marketing, all aimed at driving engagement and surpassing marketing goals.

I thrive in fast-paced environments, and my approach is always rooted in balancing innovative creativity with meticulous data-driven decision-making. Let’s connect and explore how we can create groundbreaking results together.